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Empire State Cellars to Create Wine Portfolio for China Outlet

Riverhead tasting room commissioned to curate selection for New York State Wine Outlet in Shanghai, China.

Shanghai will soon have a tasting room dedicated to New York wines.

Empire State Cellars, the New York-only wine tasting room located at Tanger Outlet Center in Riverhead, Long Island, has been commissioned to curate a selection of wines for exhibition and sale at the New York State Wine Outlet in Shanghai, China, according to a statement released this week from Empire State Cellars.

The new wine outlet halfway across the world will open in July and will exhibit, promote, trade, and sell New York wines. In October, Empire State’s General Manager James Silver will travel to China to represent a selection of luxury New York wines to distributors in Shanghai.

Empire State’s wine tasting room currently sells 500 different New York wines, beers and spirits. The shop has exported 30 products to China from New York producers such as Anthony Road Wine Company (Finger Lakes), Bedell Cellars (North Fork) (Hamptons), Hudson-Chatham Winery (Hudson Valley), Jamesport Vineyards (North Fork), Medolla Vineyards (North Fork), Paumanok Vineyards (North Fork), Peconic Bay Winery (North Fork), Shaw Vineyards (Finger Lakes), and Shinn Estate Vineyards (North Fork).

“We know about the tastes of China’s emerging middle class, and this new consumer demands authenticity and quality,” Silver said in a statement. “That’s why Empire State Cellars is delivering some of the greatest names in New York winemaking.”

Ongoing New York State Wine Outlet functions will include promotional events, wine education classes, coordinated professional trade shows and wine sales and matchmaking events for distributors and buyers.

The program is made possible by the cooperative efforts of the New York State Small Business Development Center, hosted by the State University of New York (Mr. Jinshui Zhang, Director of International Business Development), New York State Department of Agriculture and Markets, New York Wine and Grape Foundation, New York State Department of Economic Development, and the China International Exhibition and Trading Center of Wine and Beverage, in the Waigaoqiao Free Trade Zone in Shanghai.

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