Seven North Fork wineries will be among 38 vineyards to be featured in a new campaign from the New York Wine and Grape Foundation designed to market New York wines to New York City connoisseurs.
The campaign, called "New York Drinks New York," will include tours of local vineyards in February as well as a "grand tasting" at the Astor Center in NYC on March 12. The New York Wine and Grape Foundation is also sponsoring ads that will run in New York City beginning on Feb. 1.
, , , , , , and will all be included in the campaign. of Brideghampton and the of Sagaponack will also have their wines featured.
"We're not urging New Yorkers to buy New York wines because they're local, but because they're high-quality products at reasonable prices" said Jim Trezise, President of the New York Wine & Grape Foundation in a statement.
Thirty-eight New York wineries from across the state will participate in the promotion, including 21 from the Finger Lakes region, five from the Hudson Valley, two from Niagara, and one from the Thousand Islands region, according to a press release. All New York wineries were invited to participate in the campaign.
Paula Geonie, whose helps run the Baiting Hollow Farm Vineyard with her family, said the program will help increase exposure for vineyards across Long Island.
"What it does is it shows the world what a jewel we are, not just Baiting Hollow Farm Vineyard, but Long Island," Geonie said. "I think for too long, people haven't realized what we have out here."
Geonie added the campaign would also show wine drinkers that not all vineyards are alike, and said she hoped the promotion would also raise awareness for causes the vineyards support, such as the Baiting Hollow Farm Vineyard's horse rescue program.
"Being a part of this gives us the ability to tell the world 'here we are,'" she said.