OMG! How Cute, a gift and collectible shop in downtown Riverhead, is going out of business, according to signs on the store's front window.
The shop, which sold everything from kites and jewelry to custom-made candles and exotic goods, opened last March at 320 East Main Street near the new and . Signs appeared on the front windows Monday morning advertising sales due to the shutdown.
Owner and East End resident Helene Korbin, who owns an OMG! How Cute shop in Greenport, that she and her business partner Carol Burghardt chose their downtown location because they expected to get more foot traffic in their shop.
“I thought it would be a good place to put a gift-y store,” she said. “I wanted to be in a place where people walk around. People don’t walk around on Route 58 — every store there is a destination. I wanted this to be a different kind of store — you need to take your time here.”
At the time, Korbin said she was looking forward to meeting and talking to customers.
“I’m a real people person," she said then. "I’m really loving this.”
Korbin and Burghardt could not be reached for comment. A salesperson at the store declined to speak about the closing.