What Do You Think About the Proposed Bowling Alley Sign?

The Riverhead zoning board of appeals will hold a public hearing at Town Hall at 7 p.m. Thursday on a proposed new sign for the All Star bowling alley that some feel is "billboard" sized and will detract from the bucolic nature of the area.

The 'Save Main Road' group has been speaking out in recent weeks about a proposed 96 square foot sign pitched by the All Star bowling alley in Riverhead.

The sign, said Larry Simms of Save Main Road, is "three times the maximum size allowed. In the context of its Main Road setting, the 96 square foot structure sought would be a billboard, not a sign."

Initially, the original application was for "a very different sign," Simms said, one that was internally illuminated and animated, but that application was withdrawn before any hearings were held.  

The application, filed by Main Street Holdings for The All Star, located at 96 Main Road in Riverhead, seeks a variance to and/or relief from the provisions of the town code regarding signs.

At a public hearing held on July 11 — which was left open and held over until July 25 – Simms said All Star owner Jeffrey Rimland said he needed the larger sign because individuals did not know the property was a bowling alley, due to the look of the structure, name of the business, and existing signage.

What do you think about the proposed sign? A good business move — or a blight on the local landscape? Share your thoughts with Patch in the comments.